Tag Archives: merchants

Game Theory and the Hop Industry

The craft beer industry everybody praises as being responsible for a renaissance in hop flavors and craft production during the past decade, is transforming the hop industry. I’m not talking about insatiable demand for new hop flavors or the ever-increasing number of hop varieties on the market. The business of the hop industry itself is […]

Hop Stocks Report Proves the World Needs a Hop Holiday

The USDA released its hop stocks report for the United States today. These numbers are still probably the least appreciated, but in my opinion, one of the most important numbers to get a feel for the supply situation in the hop market. This year, they show a more desperate picture than most people would care […]

What the Heck do Brewers Want?

Sorry for the delay between posts.  I have to play the harvest card.  It was crazy busy for a few weeks.  Thankfully, our hops are all being pelleted now so another milestone passed.  I also just returned from Philadelphia and the Craft Supply Conference.  I gave a frank presentation about trends for the US hop […]