Tag Archives: hops

Why Sony Suing Knee Deep Brewing is GOOD and BAD for Craft

It’s bad, of course, that lawsuits have become the solution to the problems within the industry. The recent lawsuit filed by Sony against Knee Deep Brewing over alleged “trademark infringement, dilution, false designation of origin and unfair competition”  may have a silver lining!  The lawsuit happening between Stone Brewing Company and Miller Coors … another […]

New hop varieties in 2018

Whenever I meet craft brewers, they inevitably ask two questions. 1) What new varieties are there? 2) Do you have any experimental varieties? When I hear that I wonder if the people asking have tried every “old” variety already. On a recent trip, I asked a group of brewers that very question. In particular, I […]

Game Theory and the Hop Industry

The craft beer industry everybody praises as being responsible for a renaissance in hop flavors and craft production during the past decade, is transforming the hop industry. I’m not talking about insatiable demand for new hop flavors or the ever-increasing number of hop varieties on the market. The business of the hop industry itself is […]

Hop Stocks Report Proves the World Needs a Hop Holiday

The USDA released its hop stocks report for the United States today. These numbers are still probably the least appreciated, but in my opinion, one of the most important numbers to get a feel for the supply situation in the hop market. This year, they show a more desperate picture than most people would care […]

The Seven C’s: How to Navigate Hop Contract Renegotiations

The last year has seen a slow down at the top end of the craft beer industry resulting in the need to renegotiate many contracts. Thankfully, in most cases it is possible to resell the hops in question. The process of renegotiating a hop contract is a bit tricky, but there are some simple things […]

Why 2016 hops should go to the landfill

The hop market exists in a perpetual state of imbalance. It never finds the sweet spot of equilibrium where supply equals demand causing a never-ending series of boom and bust cycles. Every cycle is different, of course. I have a book written in 1828 in London about the history of the hop industry that goes back […]

5 Reasons Why The Next Hop Crisis is Coming & How to Avoid it: Part 2

In our last blog, we presented 5 reasons why we are headed for a hop crisis. Today, let’s explore the solution. Bank support is dwindling. A grower friend of mine is having trouble getting financing from his bank as we speak! He has hop contracts for almost everything he plans to grow … still problems. […]

5 Reasons Why The Next Hop Crisis is Coming & How to Avoid it: Part 1

Last weekend, while at dinner with some hop friends, an interesting scenario came up during conversation. Granted, it’s partly hypothetical at this point, but the possibility should concern every brewer in the world. WHAT IF? The question was this … “What if, due to the risk involved with expanding quickly, growers and merchants let their […]