Tag Archives: aroma

Game Theory and the Hop Industry

The craft beer industry everybody praises as being responsible for a renaissance in hop flavors and craft production during the past decade, is transforming the hop industry. I’m not talking about insatiable demand for new hop flavors or the ever-increasing number of hop varieties on the market. The business of the hop industry itself is […]

5 Reasons Why The Next Hop Crisis is Coming & How to Avoid it: Part 2

In our last blog, we presented 5 reasons why we are headed for a hop crisis. Today, let’s explore the solution. Bank support is dwindling. A grower friend of mine is having trouble getting financing from his bank as we speak! He has hop contracts for almost everything he plans to grow … still problems. […]

5 Reasons Why The Next Hop Crisis is Coming & How to Avoid it: Part 1

Last weekend, while at dinner with some hop friends, an interesting scenario came up during conversation. Granted, it’s partly hypothetical at this point, but the possibility should concern every brewer in the world. WHAT IF? The question was this … “What if, due to the risk involved with expanding quickly, growers and merchants let their […]