Hopi Luwak™ – The Ridiculous New Hop Innovation

47Hops is pleased to announce the newest and most proprietary product to hit the hop industry … ever … Hopi Luwak™. This revolutionary new product is an all-natural and fully renewable hop pellet sure to create a movement in the brewing industry. We produce Hopi Luwak™ sustainably because we care about the environment. Hopi Luwak™ comes […]

Is a great shakeout coming?

Last week, CNBC published an article about Boston Beer and the coming great shakeout of the craft industry. It may feel like a great shakeout to the corporate craft breweries at the top of the heap, like Boston Beer. They and the largest craft breweries enjoyed hockey stick growth the past 6-7 years. Today, they more […]

Why 47 Posts in 47 Days?

During the past 47 days, I wrote these 47 blogs because I believe the hop industry is at an important crossroad. Decisions made now will determine the direction of the hop industry for the balance of this decade and much of the next. The actions of growers and merchants now have never held more consequence […]

Cluster Hops – Spotlight

Cluster is THE O.G. American hop variety. It is a public variety, not proprietary. People didn’t own hop varieties back when this variety came along like they do today. Cluster dates back to the late 19th and early 20th century (and probably even before that) when all beer was craft and local because there wasn’t any alternative. Some speculate […]