For the love of … Money

I met recently with a brewer in California who walked away from $1.5 million dollars in hop contracts his company signed with 47Hops over a year ago. 47Hops is not a huge company. Even if we were, $1.5 million is a lot of money! If our competitors love reading that, they shouldn’t. In time, the hop […]

The customer comes third

  We had a sales meeting this week. I was disappointed with some of the things they shared with me. It wasn’t the slowing rate of payments that were most disappointing … although you can’t be in the hop industry today and not feel the pain of delayed payments. What bothered me was that apparently […]